Sunday, February 20, 2005

Technically it's a "Try," But they didn't really try

Easily the shittiest commercial of the Super Bowl was that MBNA commercial with Gladys Knight playing rugby (I know, too late - but they're replaying it frequently). First off, Gladys Knight isn't funny per se. Second, hardly anyone watching the Super Bowl gives a rat's ass about rugby. But most embarrasingly is that the tag line ("Whatever you're into, MBNA has the card for you.") isn't even accurate. Read the fine print: "England Rugby Visa is not available in the U.S." So they spent $2.4M to reach people who weren't watching and who can't even take advantage of what they're not selling.