Diction Lesson

From Gameday's spokesman in response to Spurrier's criticism:

"Our analysts utilize their expert knowledge and experiences to provide objective opinions on college football," Krulewitz said. [emphasis added]

From Webster's Dictionary online, with emphasis added:

Objective: of, relating to, or being an object , phenomenon, or condition in the realm of sensible experience independent of individual thought and perceptible by all observers : having reality independent of the mind...

Subjective: characteristic of or belonging to reality as perceived rather than as independent of mind; ... relating to or being experience or knowledge as conditioned by personal mental characteristics or states; ... peculiar to a particular individual; ... modified or affected by personal views, experience, or background; ... lacking in reality or substance.

Objective?